Detlef’s SwagOn remix rebrand gives credit to Soulja Boy through the use of his recognizable imagery and an iconic reworked logo. The rollout unifies album art, vinyl, motion graphics, tour posters, and ads into a cohesive, culturally relevant identity that resonates with Gen Z.
Skills
Branding
Typography
Layout Design
Tools
Adobe Illustrator
Adobe Photoshop
Adobe Aftereffects
What wasn't working
- Artwork felt disconnected from the track’s sound and vibe
- No visual link to Soulja Boy or the cultural nostalgia behind “Swag On”
- Sci-fi theme didn’t resonate with the song’s audience
- Missed opportunity to build an emotional or nostalgic connection
- Lacked a recognizable focal point that could draw in Gen Z listeners
- No branding elements tying the EP to its cultural roots
Brand Guideline
Colors
Typography
Logo
Cover Art
In Action
Spotify Experience
Promotional Collateral
