Detlef’s SwagOn remix rebrand gives credit to Soulja Boy through the use of his recognizable imagery & an iconic reworked logo. The rollout unifies album art, vinyl, motion graphics, tour posters, & ads into a cohesive, culturally relevant identity that resonates with Gen Z.
Skills
Branding
Typography
Layout Design
Tools
Blender
Adobe Illustrator
Adobe Photoshop
Adobe Aftereffects
What wasn't working
- Artwork felt disconnected from the track’s sound and vibe
- No visual link to Soulja Boy or the cultural nostalgia behind “Swag On”
- Sci-fi theme didn’t resonate with the song’s audience
- Missed opportunity to build an emotional or nostalgic connection
- Lacked a recognizable focal point that could draw in Gen Z listeners
- No branding elements tying the EP to its cultural roots
Brand Guideline
Colors
Typography
Logo
Cover Art
In Action
Spotify Experience
Promotional Collateral
